Agency:  Momentum New York
Client: American Express OPEN
Production Company: Colorfield

For CES 2014, Momentum reached out to Colorfield to help them bring their American Express OPEN Small Business Big Shot Game concept to life. The game put 2-4 players against each other answering trivia based questions on touchscreens. The game was tied to a 21-foot tower with moving LED Cubes.  The cubes moved up and down and changed lighting sequences based on the scores.  Players could also sit down in the practice lounge to test themselves on single player iPad versions of the game.  The massive “analogue” tower really stood out in the chaos of CES and was a lot of fun to work on, and to play.

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